Jimmy Guaco's is the new burrito joint located on the OSU campus in the storefront where Moe's was located. The menu is very much made up of classic burrito joint fare, and although the decor screams "chain," it's actually the only Jimmy Guaco's in existence.
Jimmy Guaco's (like Chipotle) offers margaritas and beer. You can order pre-fabricated burritos, or build-your-own creation.
The beans are vegetarian. Burritos are available with a wide variety of toppings, including salsa, lettuce, onions, cheese, black and pinto beans, hot peppers, olives, sour cream and fajita veggies. Grilled tofu is also available as a protein source.
The burrito is decent. It's hardly leaps-and-bounds better than most other burrito places (i.e. Qdoba, Chipotle, Baja Fresh, et al.), so they may have to beat the competition by offering more choices and/or staying open later.
Another good idea at Jimmy G's that didn't work as well as planned was the salsa bar. Chips are served as a side with a burrito, and there are five salsas available for free to add spice to your life. They include fire-roasted chipotle, tomatillo salsa, habañero salsa, fiesta salsa and another one that I have forgotten. Although the salsas were fresh, the flavors didn't pop enough to impress me. The chipotle was far too sweet and lacking in smokiness. The tomatillo salsa looked better than it tasted. It's possible that because the salsas are fresh, they may vary by the batch. I can unequivocally say that this batch was mediocre.
Jimmy Guaco's should sell fine because of its captive campus audience. However, I wouldn't make a trip back unless I had no other options (and with burrito joints more prevalent than jobs in Ohio, that's hard to do). Maybe the coupons will help take away some of the sting.